The SNAPS Story
We were watching an interview with our favorite golfer Rickie Fowler. As usual when off-course, he was wearing his snap-back hat backwards. We’d never noticed how bare the strap looked.
It made us realize that millions of people were overlooking a small, but important detail when they got dressed every morning. We wouldn't go out with a jewel missing from our crown, so why are walking around with naked straps?
We decided to create a sleek accessory that slides over the plastic strap. It would fine-tune your fashion, amplify your passions, and show off your unique perspective no matter how you rock that snap-back.
At that moment, SNAPS was born to disrupt the hat market and elevate the way people express what they love.