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The SNAPS Story

We were watching an interview with our favorite golfer Rickie Fowler. As usual when off-course, he was wearing his snap-back hat backwards. We’d never noticed how bare the strap looked.

It made us realize that millions of people were overlooking a small, but important detail when they got dressed every morning. We wouldn't go out with a jewel missing from our crown, so why are walking around with naked straps? 

We decided to create a sleek accessory that slides over the plastic strap. It would fine-tune your fashion, amplify your passions, and show off your unique perspective no matter how you rock that snap-back.

At that moment, SNAPS was born to disrupt the hat market and elevate the way people express what they love.